Trivedi, Smit and Prajapati, M.C. and Makwana, A.K. and Gurjar, M.D. and Kamani, K.C. (2024) A Study on Consumer Opinion of Amul Fresh Milk Products in Anand City and Vidyanagar, India. Journal of Scientific Research and Reports, 30 (8). pp. 870-875. ISSN 2320-0227
Trivedi3082024JSRR121282.pdf - Published Version
Download (277kB)
Abstract
This study investigates consumers perspectives about Amul fresh milk products in Anand city and Vidyanagar. A cross-sectional study using semi-structured questionnaires for data collection and statistical tools for analysis. Spanning from 1st March to 7th June, 2024, the project is guided by specific objectives provided by AMUL Dairy. These objectives include studying the Consumer perspectives on their experience with Amul fresh milk products. Data collection through semi-structured questionnaires distributed to 142 consumers using random sampling methods. Analysis includes statistical tools like frequencies, percentages, and Likert scales to derive insights. This study highlights the positive aspects of Amul's fresh milk products supply chain in Anand city and Vidyanagar. Consumers consistently report high satisfaction levels with Amul products, attributing their loyalty to superior quality and taste. These positive findings underscore the strengths of Amul's supply chain, indicating successful collaboration and customer satisfaction across stakeholder groups. The study concludes with actionable recommendations for Amul's fresh milk products supply chain.
Item Type: | Article |
---|---|
Subjects: | Research Asian Plos > Multidisciplinary |
Depositing User: | Unnamed user with email support@research.asianplos.com |
Date Deposited: | 20 Aug 2024 10:42 |
Last Modified: | 20 Aug 2024 10:42 |
URI: | http://global.archiveopenbook.com/id/eprint/2576 |