Items where Author is "NYAGADZA, BRIGHTON"
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Article
NYAGADZA, BRIGHTON and CHODEVA, TINASHE and VINGIRAYI, ISHUMAEL (2018) REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION. Journal of Global Economics, Management and Business Research, 10 (3). pp. 124-136.