Role of Novelty and Inertia in Generating Satisfaction and WOM in Smart Wine Tourism

Developing smart wine tourism is an effective solution to respond to the COVID-19 and restore the tourism economy for traditional wine tourism destinations. The application of smart tools in tourism destinations has drawn attention in the tourism industry recently. This study aimed to investigate the impacts of novelty and tourism inertia on satisfaction and WOM, examined the mediating effects of satisfaction on the novelty, tourism inertia and WOM relationship in smart wine tourism. This study used valid survey data of 419 tourists in the wine cultural event held at Yibin, and tested the research hypotheses undertaken structural equation modeling (SEM) approach. The principal findings of this study were that both novelty and inertia were key antecedents of satisfaction and WOM and the mediating role of satisfaction on inertia and WOM was confirmed. Finally, the manageable results for smart wine tourism managers and future researchers were drawn.